Rehashed from instagram.
This isn't about wearing fluoro vests, having more lights on your bike, stopping at red lights, wearing a helmet or crossing your fingers that a car gives you an extra metre of room...
When I worked in London this became a parting catch phrase and it has stuck for life. The first courier I ever be friended has been dead 9 years thanks to a lorry that crushed him. My first week working in New York a messenger was car doored, thrown into traffic and killed by a passing car.
I've worked as a bike courier in nearly every major city on Earth and there is no city more dangerous than any other. I met the humble Scott Peoples months before his life was taken by a driver not paying attention - in Shepparton. The road is a fucking cruel place and I couldn't think of a worse way to end my days than at someone's hands who was 'waiting for a mate'. No amount of money, no foundation, or campaigning will instill respect into those without it.
Do whatever it takes.